Below is a high-level overview of how VTO works with a sender, Yahoo, and subscriber.
- Account set up
- Sender activates a VTO account with Validity.
- VTO campaign set up through Validity's products
- Sender enters the subject line and from domain for the specified campaign.
- Sender provides additional campaign details including the campaign start and end dates, the DKIM selector (s=), and the DKIM signing domain (d=).
- Sender selects what to do with undelivered email once the campaign ends. For subscribers that do not login to their mailbox during the start and end date for a campaign, a sender can choose to:
- Deliver the email as normal with no VTO placement benefit.
- Discard the email (for time-sensitive campaigns like a holiday sale).
- Sender launches the VTO campaign email
- The sender launches the email campaign normally with the specified campaign details.
- Yahoo receives the VTO campaign email
- When Yahoo receives the sender's VTO email and detects the campaign details, the sender's email is placed into a delivery queue, waiting for the Yahoo subscriber to open their mailbox.
- Subscriber opens their mailbox
- The Yahoo subscriber opens their mailbox and the sender's queued VTO email is delivered.
- VTO campaign ends
- Once the specified VTO campaign ends, undelivered email is delivered or discarded based on the sender preference identified during campaign set up.
- Sender views performance data in Validity's products
- VTO performance data is available in Everest.
