Managing your Certification account
How do I get alerted when my Certified IP address has been suspended or reenabled?
You can set up an alert in Everest to let you know when one of your Certified IP addresses is suspended from Certification benefits--or reenabled for benefits--based on performance or security issues. Examples of performance issues include hittin...
How do I get alerted when my Certified IP address drops below or rises above a certain Inbox Placement Rate?
You can set up an alert in Everest to let you know when one of your Certified IP addresses drops below or rises above a certain Inbox Placement Rate (IPR) at Microsoft or Yahoo!. To set up a Certification IPR alert: Sign in to Everest by visiting...
What is the Certification Value Comparison and how does it work?
The Value Comparison widget in Everest Certification helps you demonstrate your return on investment (ROI). Everest compares your Certified IP volume and inbox placement rate (IPR) to non-Certified IPs with similar reputation and sending metrics. ...
Certification IP Addition Guide (PDF)
Our Sender Certification program is designed for reputable senders that meet top mailbox providers’ and subscribers’ expectations, and follow industry-standard best practices. In this guide, we’ve outlined our Audit requirements in order to provid...
IP Certification Daily Performance Report (DPR) Guide (PDF)
In the Daily Performance Report (DPR) Guide you will learn about all about the DPR and what's included, such as the Performance Summary chart and the IP Performance Data Chart. For detail about the DPR report, download the attachment below.
How do I interpret the Daily Performance Report (DPR)?
The Certification Daily Performance Report (DPR) uses a color coding system to help you easily identify your Certification program eligibility and helps to spotlight potential areas of concern. First, look at the Certification Performance Summary ...
How to add or remove contacts from the Certification Daily Performance Report (DPR)
To add or remove contacts from the Certification Daily Performance Report (DPR): Everest You can edit who receives the DPR just as you would edit any other alert. We strongly recommend having at least one person in your organization receive this a...
Changing ESPs? Follow these steps to help make the transition go smoothly
If you are only considering changing ESPs or if you have already made the decision to move to a new ESP, notify your CSM as soon as possible so you can get more information and so you have time to properly plan the migration. As a Certification cu...
How to add or remove an IP address in Certification
To submit new IP addresses or remove IP addresses from the Certification program: Open a Validity support ticket. You can also select Contact Support / Report An Issue from the bottom navigation bar in Everest. Enter your name and email addres...
What is the Certification Daily Performance Report (DPR)?
The Certification Daily Performance Report (DPR) is a daily email that details how your Certified IP addresses performed in comparison to the stated Certification standards and thresholds within the last thirty days. The DPR includes: Certifica...
What time zone is used for the Daily Performance Report (DPR) data?
The sources presented in the Daily Performance Report (DPR) report data: From 12:00 a.m. to 12:00 a.m Pacific Time (PT) for: Microsoft Sender Reputation Data (SRD) From 12:00 a.m. to 12:00 a.m Greenwich Mean Time (GMT) for data from all oth...
Do I need to reapply for Certification if I change IP addresses?
You do not need to re-apply for Certification if you change IP addresses. On occasion, you may need to change IP addresses because: You change mailbox providers Your mailbox provider requires the change If that happens, send an email to certific...
Why can't I mail to only one mailbox provider from one Certified IP address?
Certified senders cannot segment traffic by mailbox provider from one Certified IP. Because this behavior is often used by senders to avoid or obscure reputation data or program measurements, it is only allowed in special circumstances and only if...