Learning about Certification data
Signal Spam and Vade FAQ
Signal Spam: What is Signal Spam? Signal Spam is an association that includes french email industry players (anti-spam, MBP's, ESP's, etc.) and authorities like CNIL, Gendarmerie, and french Police agencies. Validity has been a member of Signal Sp...
What are the spam trap sources for Certification?
Spam traps from several sources are monitored for Certification compliance. One source is Cloudmark. The other sources are confidential and cannot be shared due to contractual agreements with Validity's partners.
What are critical and significant spam traps in Certification?
The Certification program measures compliance in part by the number of critical and significant spam traps your email hits: The critical spam traps monitored by the Certification program are all pristine spam traps. Because pristine spam traps on...
What is the Certification trap network ?
In the context of the Certification program thresholds, the trap network is a list of recycled spam trap email addresses received from major mailbox providers.
How does Validity determine my Certification complaint rate?
Your Certification complaint rates are calculated by dividing the number of complaints you received in the past 30 days by the number of overall messages seen or received by a mailbox provider in the past 30 days. We also exclude bounced or reject...
How is my unknown user rate determined for Certification compliance?
Validity determines your unknown user rate for Certification compliance by dividing the number of unknown user bounces you received in the past 30 days by the amount of emails (including bounced or rejected emails) you sent to a particular mailbox...
What is the difference between overall volume and inbox volume in Certification?
The Daily Performance Report (DPR) and the Certification user interface use columns to show the email volume you sent to mailbox providers during the past 30 days. Overall Volume is the total number of emails delivered to your subscribers, incl...
How are abusive subscriber complaints treated by mailbox providers and Certification?
Abusive subscriber complaints occur when a subscriber marks a large number of messages as spam against a particular sender in a short period of time. Typical causes of this behavior include: Sending frequent, unsolicited bulk email (spam) to a su...
Why am I missing Certification data?
Sometimes data from Validity partners may not arrive in time for it to be presented in the Daily Performance Report (DPR) or Certification user interface. When this happens, Validity works with its data partners to quickly retrieve the missing dat...
Why is there a lag in the data reported for Certification?
There is a two-day lag as Validity receives Certification data from data partners and standardizes the data for reporting purposes.
Why is there a discrepancy between the Yahoo! Complaint Feedback Loop and the Yahoo! complaint count in Certification?
The reason why there is a discrepancy is because: Yahoo! shares all complaint data with Validity. Validity reports the data through Everest and the Daily Performance Report. Yahoo!, however, directly reports only select complaint data from its Co...
Why is there a difference between Microsoft Smart Network Data Services (SNDS) data and Microsoft data in Certification?
Microsoft Smart Network Data Services (SNDS) data in Everest may appear different from the data found in the Certification program. Depending on data source and platform, data may be displayed slightly differently for several reasons: Threshold:...