Reputation

What is Sender Reputation? Sender reputation is the way mailbox providers measure the trustworthiness of a sender’s email. It is based on a variety of metrics, including spam complaint rate, unknown user rate, volume, spam trap hits, and blocklist...

Sender reputation is the method mailbox providers use to measure the trustworthiness of a sender's email. It is composed of domain and IP address reputation, and is determined by mailbox providers based on a variety of metrics, including complaint...

IP reputation Pros: IP reputations can be a good indicator of trustworthiness to mailbox providers for senders that have dedicated IPs with a long sending history and have relatively good sending metrics. IP reputations are used by all major mai...

The IP sending reputation is associated more to a computer device (what) used to send an email, while the domain sending reputation is associated more with the sender’s identity (who). Both IP and domain reputations are used to establish your over...

IssueYour complaint rates rise above mailbox provider guidelines or begin to cause reputation issues.Common scenarios Sending volume and frequency increased during a holiday, leading to an increase in complaints. Email was sent to a suppression l...

Sending email to pristine and recycled spam traps harms your sending reputation and can cause email to land in the spam folder and IP addresses and domains to be placed on blocklists. Preventing spam traps from reaching your email list is better t...

Sending email to pristine and recycled spam traps harms your sending reputation and can cause email to land in the spam folder and IP addresses and domains to be placed on blocklists. One of the best ways to avoid sending to spam traps is to preve...

The TINS rate is an important indicator to mailbox providers because a high TINS rate tells them that the sender is less likely to be sending spam. When your subscribers hit the "This is Not Spam" button for an email in their spam or junk folder, ...

The most common scenarios that contribute to a poor sender reputation include: Sending email to spam traps A high volume of subscriber complaints Sending email to a large number of unknown users An infrastructure that is not properly configured E...

IssueYour emails are being deferred based on reputation issues.Common scenariosA mailbox provider may defer email for a number of reasons, such as an influx of volume during the holiday season or issues with system capacity. Negative reputation me...

IP permanence is the process of consistently sending email from an IP address over a period of time in order to establish and maintain a sending reputation. Mailbox providers look at the length and quality of sending history as one of the factors ...

Good list hygiene is important for reputation, because mailbox providers want to ensure that: Their subscribers only receive email they want They filter out email their subscribers do not want By following good list hygiene practices (such as re...

Mailbox providers use the number of messages delivered to their customers' inboxes to determine an IP address's complaint rate. When a high volume of mail from an IP address is being delivered to the inbox, it takes a larger number of complaints t...

A high unknown user rate can affect deliverability as it is a direct reflection of your email address collection and data hygiene practices. A high unknown user rate is often perceived by mailbox providers as a spam characteristic. Some mailbox pr...

A Sender Score is a numerical representation of your sending reputation. Sender reputation is determined by measuring your performance across key metrics that are important to mailbox providers and email subscribers. These metrics are intended to ...

Sender Score is a numerical representation of a sender's reputation. It is composite measure that takes into consideration numerous performance metrics, but primarily across seven key areas: complaints, spam traps (pristine and recycled) , unknown...

Complaint rates are important because they are a determining factor in having your emails reach your subscribers. If mailbox providers believe your complaint rate is too high, they filter your email to the junk or spam folder, or block it altogeth...

Email content does not have a direct impact on sender reputation. In fact, content can be differentiated from reputation as being one of the other factors, along with infrastructure, that affect inbox placement. So, while sender reputation and con...

Listed below are common reasons spam traps are on your email list: You have a security breach in your network and a spammer has gained control of your list file. You have an infrastructure problem that is creating backscatter, or bounce messages ...