Engagement

A preference center allows your customer to specify what content they want and when they want it, which makes it more likely they will engage with your email. Higher engagement leads to higher inbox placement.  If you decided to create or improve ...

Re-engagement (aka. win-back) emails can be an effective way to re-engage subscribers as long as you use the right data, know what keywords are effective in subject lines, and test to learn the optimal number and frequency of messages. Follow thes...

Visual hierarchy elements help a subscriber focus on the more important aspects of your email. You only have a few seconds to grab your subscriber’s attention and get them to take action, so the visual presentation of your content is important. Us...

It is not enough to have good inbox placement. Once your email reaches the inbox, it is important that it is designed to allow your subscriber to quickly decide its intent, how they benefit from the information, and what they need to do to take ad...

Mailbox providers are increasing their dependence on subscriber engagement metrics to determine your sending reputation and to decide if your email reaches the inbox.  Effectively improving engagement involves obtaining high quality subscribers, t...

Segmenting your email list is the process of breaking down your list into small pieces in order to send more targeted and relevant email to subscribers. While it is sometimes appropriate to send one type of email to a national audience, engagement...

Engagement filtering is not typically used by mailbox providers other than the global four, which includes: AOL Gmail Outlook.com Yahoo! That leaves more than 140 mailbox providers where seeds are the only remaining solution. Even at AOL, Outloo...

The pre-header, which occupies valuable real estate in an email, is the reader's introduction to the message, typically summarizing the content of the email. Effective pre-headers grab readers' attention and draw them into the message. Handled wel...