Understanding Sender Reputation Data (SRD)
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What is Sender Reputation Data (SRD)?
Sender Reputation Data (SRD) is a unique email feedback system operated by Microsoft. The goal of the SRD program is to derive a better picture of a sender's reputation by using feedback from trusted voters, rather than using complaint rates, whic...
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How does the Microsoft Sender Reputation Data (SRD) voting system work?
The Sender Reputation Data program is a unique email feedback system operated by Microsoft, in which panelists are asked to provide feedback on emails to which they subscribe. How it works The Microsoft Sender Reputation Data (SRD) voting system ...
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What do the Microsoft Sender Reputation Data (SRD) panelist emails look like?
Microsoft Sender Reputation Data (SRD) emails are wrapped and redelivered by Microsoft for the purposes of voting on whether or not the email was wanted. Microsoft re-sends the email to the panelist with the Friendly From of Microsoft Spam Fighter...
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Why did my IP address suddenly show a large change in Sender Reputation Data (SRD) votes?
Sometimes a certified IP address may experience a large and sudden increase or decrease in the number of Sender Reputation Data (SRD) votes it receives. This is because Microsoft commonly updates their SRD sampling algorithm in an effort to ensure...
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How can I lower my Sender Reputation Data (SRD) rates?
A high Sender Reputation Data (SRD) rate can have a detrimental impact to your inbox placement rates, sender reputation, and overall email program performance at Microsoft. Negative SRD feedback represents subscribers’ dissatisfaction with element...
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How are Microsoft Sender Reputation Data (SRD) rates used in IP Certification compliance?
Microsoft Sender Reputation Data (SRD) rate is a compliance metric used in the Validity Certification program. SRD is used in conjunction with other performance metrics from mailbox providers such Comcast, filtering providers like Cloudmark, and p...
