Research, guides, infographics, and webinars

In this webinar, you'll hear the following: Industry Stats and Success Metrics Content ideas for Welcome / Onboarding Series Optimization recommendations such as customizing by acquisition source    Other webinars: Ask the Experts Webinar Serie...

In this webinar, you'll hear the following: What are bounce codes? Should I be worried? What is there a difference between hard and soft bounce codes? How can I limit the number of hard bounce codes?    Q&A:  Any advice about wrangling hard bo...

In this webinar, you'll hear the following: How Awareness, Clarity and Connection can help marketers elevate their email marketing program Which Email Marketing Metrics that matter to email marketers and why How to use these metrics to troublesho...

In this webinar, you'll hear the following: Is your infrastructure and authentication naughty or nice? Content creation best practices are the gifts that keep on giving!     Other webinars: Ask the Experts Webinar Series Get the slides here:

In this webinar, you'll hear the following: What is a subscriber lifecycle, and why is it important? The stages of subscriber lifecycle. Tips for each lifecycle.     Here's the Q&A: In the Starbucks example, how much time was there in-between ...

In this webinar, you'll hear the following: WHAT Feedback Loops are and WHY they are critical HOW to set Feedback Loops and WHERE Making Feedback Loops actionable and using them to your troubleshooting advantage     Questions and answers coming...

In this webinar, you'll hear the following: Importance of warming IP/domains How to warm-up an IP/domain Realistic expectations     Here's the webinar's Q&A answered by our speaker (*We'll update these as we find the best answers for you): How...

In this webinar, you'll hear the following: Microsoft: Mailbox Provider Overview Tools and Tips for addressing Microsoft Deliverability Issues Tips for troubleshooting Gmail deliverability issues     Here's the Q&A (*We'll update these as we fi...

In this webinar, you'll hear the following: How engagement impacts Gmail performance and categorization Tools to help understand Gmail performance Tips for troubleshooting Gmail deliverability issues  

The Marketer's Guide to Subscriber Complaints ebook teaches you how to maintain and optimize complaints from your email subscribers.  A good sending reputation is crucial to reaching the inbox and your subscribers, but subscriber complaints can pr...

A/B testing is one of the best ways to optimize your email campaign. Even the simplest of A/B tests can provide eye-opening results, and small changes can have a huge impact on the effectiveness of your email campaigns. In this ebook, we give you ...

Email win-back programs are considered a must by many email marketers, but how effective are they at converting lapsed customers into active and engaged customers? In this ebook, we take a look at win-back messages sent by some of the top retail ...

The 50 Ways to Grow Your Email List ebook covers 50 tactics to build an engaged list of high-quality subscribers. Building an extensive and engaged list is a challenge for most email marketers. According to Return Path's study Email List strategy,...