B2B

As a B2B sender, it is a good idea to check the health of your IP and domain sending reputations at least once per month. It can help you understand how B2B security and spam filtering companies perceive your email. The B2B security and spam filte...

Yes. B2B senders need to sign up for all available FBLs and suppress complainers from receiving future email. Subscriber complaints are an important indicator that helps enterprise spam filters determine if your email is legitimate or spam. Not su...

List hygiene is the process of cleaning your email address records to ensure the removal or suppression of invalid addresses, unsubscribed addresses, inactive addresses, duplicate addresses, malformed domains, and recipients reporting your message...

Authenticating your email is a widely accepted industry best practice and recommended for all email senders. Using authentication helps to build trust with mailbox providers, hosting companies, and spam filters. Not using authentication can lead t...

Troubleshooting B2B deliverability can be a challenge. Many companies deploy third-party spam filters (e.g. Mimecast) in addition to their email client (e.g. Microsoft Office 365) to protect their users from spam and phishing attacks. The filters ...

B2B senders face numerous deliverability challenges with mailbox providers. One of the main challenges faced is the number of 3rd party spam filters available in the marketplace that a company could use to filter your email. 3rd party spam filters...

What is a domain distribution report? A domain distribution (aka mailbox provider weighting) report is an inventory of unique domains from your email list file. It shows the calculated percentage of email addresses associated with each domain and ...