Inbox Placement

  What is a seed? A seed is an email address at a specific mailbox provider (e.g. Gmail, Outlook.com, Comcast) that email marketers add to their mailing list. Seeds from multiple mailbox providers are called a seed list. Why are seeds imp...

Reference seeds are unique email addresses created specifically for your account so Everest can identify your campaigns.  Where to find your four reference seeds You can find your reference seeds by navigating to In-Flight>Inbox Placement>Manage ...

Properly seeding email campaigns to Everest is important because it enables you to: Learn whether emails: Went to the inbox Went to the spam folder Went missing Track deliverability at more than 140 mailbox providers worldwide Validate the conf...

Sending transactional or triggered email to the Everest Seed List list is important to measuring the effectiveness of your email program. It helps to ensure that these specialized messages are also being placed in the inbox as effectively as the m...

Without seeing the domain distribution for a sender's subscriber base, many deliverability tools are set up to weight receiving mailbox providers equally. But assuming a sender has equal numbers of recipients at all providers isn't realistic. When...

Everest Inbox Placement allows you to monitor the performance of campaigns across a variety of regional and global email service providers, as well as hosting and filter companies. A feature of Inbox Placement is the Seed List Optimizer. The Seed...

The best file format for the Seed List Optimizer is a plain text or CSV file, with no header row, one email address or domain per line, and no other data included. The Seed List Optimizer will not recognize Word documents, Excel files, etc. Everes...

An X-header is a unique identifier included in the header or body of your email and is used to track and report on your email in Everest.  A working X-header makes it easier for Everest to identify your email and report accurate inbox placement re...

There can be various reasons why your X-header did not appear in your campaigns in Everest after attempting to implement an X-header (or equivalent HTML tag in the body of the email). Common scenarios The reference seeds show that no X-header is ...

Seeding results may differ by region for a variety of reasons. The differences are often related to: Time of day: If you send email internationally without being mindful of time zones, your email campaign may not get the necessary subscriber enga...

The Spam % value in Everest refers to the spam placement rate. The spam placement rate is the percentage of your emails that were delivered to the spam, bulk, or junk folder.

If you send from multiple sending domains, but you send the same campaigns from all, you may want to see each campaign as a single test in Inbox Placement (rather than a test for each domain). To do this, combine them into a single campaign in Eve...

If you auto-seed your email campaigns using the Everest Salesforce Marketing Cloud integration, you may notice the phrase [REDACTED] in your Inbox Placement tests. This happens when content is populated by AMPscript, which includes personalization...

There are various reasons why campaigns you sent to the seed list may not appear in Everest Inbox Placement. Some of the common scenarios include: You paused or stopped deployment prior to completion—some or all reference addresses were not deplo...

When a campaign doesn't appear in Everest, you can typically narrow the problem down to one of two causes. The reference addresses (the first four addresses in your Everest seed list) or the entirety of the Everest seed list was not included on t...

When Everest checks mailboxes for your mail, we look in all of the obvious places: inbox, spam folders, tabs, trash, etc. Missing mail is made up of messages that we definitively know did not reach a mail server. Missing results within our applic...

Follow these troubleshooting steps to identify a cause when an Everest inbox test appears with 100% missing results. Confirm that you are sending to the entire Everest seed list including all four unique reference seed addresses. You can view you...

By default, Everest looks for mail related to a specific Inbox Tests campaign for 48 hours. This number can be adjusted at any time. To adjust the test duration: Sign in to Everest. Use the navigation menu at left to go to In-Flight, then Inbox ...

If you send an email campaign to the Everest Seed List and it does not arrive at one or more seed addresses, it will be classified as Missing. Just like a high Spam %, you can also troubleshoot a high Missing %. Doing this can help you understand ...

If you notice that some but not all mail is consistently going missing (only at certain providers, certain addresses showing alternating missing and inboxing/spam results, etc.): Ensure you are sending to all four reference seeds. Ensure you are ...

Occasionally, you may see a campaign in Inbox Placement with 100% missing at Microsoft Office 365. This typically means the campaign was blocked at that mailbox provider. But upon further investigation, such a campaign may return a 250ok SMTP code...

Adding your Everest seed list to Twilio SendgGrid is a two-step process: Configure and download the seed list from Everest Upload the seed list to Twilio SendGrid In Everest 1. Login to Everest 2. Navigate to In-flight> Inbox Placement>Manage Se...

Export a full list of recipients from the Mailjet system to use the Everest Seed List Optimizer  You will first need to export a full list of recipients from the Mailjet system by following the instructions below. In Mailjet 1. Log in to Mailjet ...

Add Everest seeds using SAP's Seed List option In February 2020 SAP Marketing Cloud added an enhancement allowing customers to add seed list emails at the campaign level. This means that the seed list does not have to be uploaded as a contact befo...

ESPs typically report the delivery rate, which only tells you the percentage of email you sent that the mailbox providers accepted for delivery. It does not tell you what percentage of the email you sent went to the inbox or was placed in the spam...

Transactional email is subject to mailbox provider spam filters and require a good sending reputation to ensure inbox placement. Transactional email reaching the inbox is as important, and in some cases more important than bulk marketing email bec...