Engagement
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What is Platform Distribution in Everest Engagement?
With Apple’s introduction of Mail Privacy Protection, three major providers in the email ecosystem (Apple, Google, Yahoo!) now use proxy servers at the mailbox provider or app level to cache email images—including tracking pixels. Image caching ca...
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What do the different provider categories mean in the Platform Distribution section of Everest Engagement?
With Apple’s introduction of Mail Privacy Protection, three major providers in the email ecosystem (Apple, Google, Yahoo!) now use proxy servers at the mailbox provider or app level to cache email images—including tracking pixels. Image caching ca...
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Troubleshooting the Everest tracking pixel
When troubleshooting issues with the Everest Engagement tracking pixel, your Validity support representative will often request copies of your email campaign's HTML in two different ways for review. Pre-deployment HTML: This is the HTML of your c...
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What are custom domains in Everest Engagement
Using a custom domain ensures that links used in another company's email does not influence your sending reputation. If possible, we recommend using a fully qualified domain that you control for the best possible protection. All that is required i...
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How do I use Location in Everest Engagement?
The Location metric in Engagement provides a number of benefits. You can: Obtain a broad view of where your subscribers are opening mail Understand what local privacy and permission laws you may need to adhere to Chart the time zones where your s...
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What are the Time of Day ranges in Everest Engagement?
Users can filter results by Time of Day within Everest Engagement Overview and Audience Explorer. Engagement time ranges are as follows: Morning: 6 a.m. – 12 p.m. (noon) Afternoon: 12 p.m. (noon) – 6 p.m. Evening: 6 p.m. – 12 a.m. (midnight) Nigh...
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What does the Image Proxies column indicate in Everest Engagement?
Some mailbox providers such as Google and Yahoo! will sometimes obscure engagement information, eliminating the ability for senders to collect user-level data. Image proxies are the image caches used by some mailbox providers that prevent Everest ...
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How does Everest measure Read, Skimmed, and Glanced?
In the Engagement section of Everest, the Daily Overview slideout features an Enthusiasm metric. This metric shows how long a recipient looked at your email before taking an action (closing the message, marking as spam, moving to a folder, etc.)....
