Getting Started
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Everest Basic Setup Guide
This guide is for: Adding teammates, Monitoring Profiles, Sending to the Seed List, and Seed Weighting. Follow these step-by-step instructions to set up Everest and start getting insights into the health of your email program. If you have any ques...
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Everest Onboarding (video)
This video is a thorough overview of Everest. If you want to view a specific topic, just select it from the carousel at the bottom.
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Everest Daily Deliverability Checklist
Regularly monitoring your sending performance is vital to achieving a healthy email program. It is especially important if you send email on a daily basis, because you never know when an issue will arise that leads to poor results. To make the mos...
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How do I download my Everest seed list?
To generate and download your Everest seed list: Sign in to Everest. Use the navigation menu at left to go to In-Flight, then Inbox Placement. Select the Manage Seed List tab. Under the Download Seed List widget, select Actions at the top right o...
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How to send email campaigns to the Everest Seed List
To monitor your deliverability results, you must send your email campaigns to the Everest Seed List. Properly seeding your email campaigns to Everest is important because seeding shows you whether your emails are going to the inbox or spam or bein...
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Everest Onboarding Orientation Video
Orientation video that explains the onboarding process with Everest.
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Everest Training
Options Onboarding - Audience: Just acquired Everest For you to get the most out of your Everest Platform, we encourage you to attend a training session that will cover the basic steps in using our solutions, as well as key functionality of the f...
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Everest Advanced Setup Guide 1: Supplemental Features
This guide is for: Dashboards & Alerts, DMARC Reports Forwarding, and Adding Competitors. Before you start the Advanced setup, be sure to complete the Basic Setup first. If you have any questions about setting up, visit the Everest Help Center or ...
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Everest Advanced Setup Guide 2: Sending Reputation
This guide is for: Feedback Loops, Signal Spam, Microsoft SNDS, and Google Postmaster integrations. Before you start on the Advanced Setup, be sure to complete the Basic Setup first. If you have any questions about setting up, visit the Everest He...
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Everest Advanced Setup Guide 3: Engagement
This guide is for: Tracking Pixel and ESP integration. Before you start on the Advanced Setup, be sure to complete the Basic Setup first. If you have any questions about setting up, visit the Everest Help Center or contact Validity Support at supp...
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Everest Technical Implementation (migration)
Getting Started with Everest:Your Migration Guide and Checklist Welcome to Everest. The Everest Platform is the most comprehensive source of email intelligence in the industry. In this brief overview, you will learn how to get started with the ...
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Everest Essentials Account - Technical Implementation (onboarding)
Getting Started with Everest Essentials Account:Your Onboarding Guide and Checklist Welcome to Everest. The Everest Platform is the most comprehensive source of email intelligence in the industry. In this brief overview, you will learn how to g...
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Everest Technical Implementation (onboarding)
Getting Started with Everest:Your Onboarding Guide and Checklist Welcome to Everest. The Everest Platform is the most comprehensive source of email intelligence in the industry. In this brief overview, you will learn how to get started with t...
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How do I select my default time zone in Everest?
To select your default time zone: Sign in to Everest. Use the navigation menu at left to go to My Everest, then Account Settings. Select Security & Single Sign On. Scroll down to Default Time Zone and select your time zone from the dropdown menu....
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How do I set up a monitoring profile in Everest?
To set up a monitoring profile in Everest: Sign in to Everest. Use the navigation menu at left to go to Monitoring, then Reputation. Select the Monitoring Profiles tab. Select New Profile at the top right of the page. This action opens the New P...
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What is the Everest Seed List?
The Everest Seed List is a collection of email addresses owned by Validity where you send your email campaigns for testing in order to collect important deliverability data. Each email address is called a seed. Seeds track how your email is being ...
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Why is seeding to Everest important?
Properly seeding email campaigns to Everest is important because it enables you to: Learn whether emails: Went to the inbox Went to the spam folder Went missing Identify and rank sender compliance issues that trigger increased filtering Track d...
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How do I implement an X-header or body tag to help identify my mail for Inbox Placement in Everest?
By implementing a matching ID in the form of either an X-header or an equivalent tag in the body of your email campaigns, you can assist Everest in uniquely identifying your campaigns. X-header Your email service provider (ESP) may already includ...
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How do I add or update my Everest tracking pixel?
The Everest tracking pixel allows you to track subscriber-level or anonymized engagement data for your campaigns. The information tracked by the pixel can be found in the Monitoring section of Everest, under Engagement. Learn how tracking engaeme...
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How do I create a custom domain for my Everest tracking pixel?
Using a custom domain ensures that links in other users’ emails do not influence the reputation of yours. If possible, we recommend using a fully qualified domain that you control for the best possible protection. All that is required is creating...
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How do I send an Inbox Test to Everest?
Sign in to Everest and use the navigation menu at left to go to In-Flight, then Inbox Placement. Select the Manage Seed List tab. On this screen, you’ll see a list of seed addresses specific to your account. For Everest to provide accurate result...
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How does the Everest API work? What are its capabilities?
The API is available through a traditional REST framework. Using your Everest API key, you can utilize the majority of the functionality provided in the web application. Additionally, you can pass an ACCEPT header to receive the data in the follow...
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Where is my Everest API key?
Users with administrator access can access Everest API keys and generate new keys. To find your API key or keys: Sign in to Everest. Use the navigation menu at left to go to My Everest, then Account Settings. Select API Access from the Account S...
