Playbook: Design & Content

  Playbook objective This playbook’s objectives are to: Preview the subject line and pre-header text for your next campaign with the iPhone and Gmail email client. Send a design test for your next campaign. Before You Get Started If you are a...

  Playbook objective  This playbook’s objectives are to: Establish baseline engagement metrics to track design improvements. Develop a design improvement plan. Expand design analysis for your next campaign. Before You Get Started For an intro...

Playbook objective  This playbook’s objectives are to: Streamline your workflow. Implement new design standards.   Before You Get Started For an introductory look at Everest’s Design & Content, please read:  Everest Design & Content Playboo...