Brand Indicators for Message Identification (BIMI)
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How to implement Brand Indicators for Message Identification (BIMI) on my emails
Follow the steps below for your logo to display correctly at participating mailbox providers. For details on all BIMI technical specifications, please visit: bimigroup.org BIMI Specifications Pre-work Make sure BIMI is supported. Contact your ...
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What is the correct syntax for a Brand Indicators for Message Identification (BIMI) record in the Domain Name System (DNS)?
BIMI records are stored in the DNS as a TXT (text) record with the following syntax. For details on all BIMI technical specifications, please visit: bimigroup.org BIMI Specifiations Please note that all of the examples below are for illustrative...
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How to get a Verified Mark Certificate for BIMI
A Verified Mark Certificate is currently issued by the following certification authorities: Digicert Entrust Validity Partner
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What is Brand Indicators for Message Identification (BIMI) and what are the benefits?
What is BIMI? BIMI is a technology standard allowing you to display your brand's logo in internet-based communications services. For email, BIMI allows you to display your logo in the inbox and in an opened email at participating mailbox providers...
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How does Brand Indicators for Message Identification (BIMI) work for email?
The sender: Sets up DMARC authentication for their domain. Publishes their BIMI text record for the domain in the Domain Name System (DNS). This record includes information about where a mailbox provider can find the sender's logo for the domain...
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Which mailbox providers support Brand Indicators for Message Identification (BIMI) and where is it supported?
The following mailbox providers currently support BIMI: Mailbox Provider VMC required Apple Yes Yahoo!, AOL, Netscape(except Yahoo! Japan) No Gmail, Google Workspace Yes Fastmail, Pobox Yes La Poste Yes Zone...
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What does an email look like with and without using Brand Indicators for Message Identification (BIMI)?
Below are two examples of what an email looks like with and without using BIMI. Your subscriber's inbox Without BIMI With BIMI An opened email ...
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Do I need to add a BIMI-Selector header to all of my emails?
Inserting a BIMI-Selector header is not required, but it is recommended. It gives you more flexibility to define different logos for different brands. It also allows companies that only use SPF authentication to implement BIMI if the BIMI-Selector...
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What is the correct syntax for the BIMI-Selector header?
The BIMI-Selector header is inserted into all of your marketing emails and notifies participating mailbox providers that you have a BIMI record. This header is not required for BIMI to work. If you don't insert this header into your emails, partic...
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What are the different tags of the BIMI-Selector email header?
There are only two tags available for the BIMI-Selector email header. The BIMI-Selector header is inserted into your email header and is used to inform participating mailbox providers about the location of your logo information contained within th...
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What are the different tags of a Brand Indicators for Message Identification (BIMI) assertion record?
There are only a few tags available for your domain's BIMI assertion record. The assertion record is part of the DNS TXT record for your domain. Using tags in your BIMI assertion record that are not listed here will be ignored by a participating m...
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What is the difference between self-assertion and a Verified Mark Certificate (VMC) issued by a Mark Verifying Authority (MVA)?
Any sender can self-assert BIMI by completing DMARC enforcement, uploading an SVG image, and publishing a BIMI text record in DNS. Learn how to implement BIMI on your emails. However, self-assertion may not guarantee your BIMI logo shows up. Mailb...
