Properly seeding email campaigns to Everest is important because it enables you to:
- Learn whether emails:
- Went to the inbox
- Went to the spam folder
- Went missing
- Identify and rank sender compliance issues that trigger increased filtering
- Track deliverability at more than 100 mailbox providers and hosting and filter companies in the U.S. and worldwide
- Compare the health of your email program to the overall Everest community
- Validate the configuration of your sending infrastructure and authentication processes
Setting things up to quickly, efficiently, and properly seed campaigns is essential for troubleshooting deliverability problems.
