Reputation

PowerMTA users may report being unable to auto-forward feedback loops within PowerMTA. Auto-forwarding FBLs in PowerMTA is accomplished via the <aliases> functionality in PowerMTA 4.5. This is covered in section 12.9 of the User’s Guide. Those u...

Feedback loops are the mechanism ISPs like Hotmail and Yahoo! employ to report spam complaints to senders. When a recipient marks your message as spam, these feedback loops send you reports so you can track and suppress the complaints. Historicall...

When a recipient marks your message as spam, some ISPs offer a “feedback loop” so you can track complaints. Historically, feedback loops have been largely underutilized despite being highly impactful on your reputation. When a recipient marks your...

While you may see a general average, 250ok cannot guarantee a baseline of how many spam traps you are hitting. Most generally, changes in spam result averages can be caused by changes in spam trap network addresses, as well as spam trap networks i...

Blacklist can only monitor public sources of data. This means private ISP blocklists, such as Comcast, Yahoo!, AOL, etc. cannot be queried for you to be alerted; however, that is one thing the Inbox can (potentially) identify. For example, sending...

Spam Traps & Phishing Data We indefinitely store message metadata (excluding images and links). Images and links are stored for 30 days after being recorded. Blocklist History Current blocklist issues and blocklist history are stored indefinitely.

As part of Reputation, we’re always monitoring your IPs and domains for rDNS (reverse DNS lookup) issues. In a nutshell, reverse DNS is the mapping of an IP address to domain name (“point to”, or “PTR”). It’s the opposite of forward DNS, which ma...

IP and domain monitoring have several different use cases: For blocklist monitoring, we monitor both IPs and domains in your profile against major blocklists. For tracking spam traps, your spam trap hits are organized by both the IP address and th...

No, since our blocklist monitoring and spam trap domains are inbound traffic only, no outbound messaging occurs using the domains, relative to spam trap operation or blocklist monitoring. If you have any questions simply open your 250ok Settings M...

You certainly can. Simply click the toggle under “Visible to Child Accounts”. If enabled, this allows any of your child accounts to view SNDS data ONLY for IP addresses they have listed on their Reputation profiles.

Not yet a Signal Spam partner? Click here to visit the organization’s website. Signal Spam is a French public/private consortium dedicated to fighting spam. To directly integrate your Signal Spam feed into 250ok, you’ll need to provide your unique...

For instructions on how to set up a Microsoft SNDS account, please see our blog post How to setup a Microsoft SNDS account. Under Reputation, select SNDS. Click on the “Configuration” tab. Click the checkbox in the far right column of the table....

Microsoft SNDS covers outlook.com, hotmail.com, msn.com and live.com. It’s worth noting that SNDS does not include Microsoft Office 365.

Sfr, Orange, and Laposte are all covered in the Signal Spam reports.

250ok’s SNDS interface does store message samples when provided by the SNDS data feed. In your SNDS “Detail” tab, look for the gray magnifying glass in the data table, and click it to see the message sample. To our knowledge, Signal Spam does not...

For instructions on how to set up a Microsoft SNDS account, please see our blog post How to setup a Microsoft SNDS account. Under Reputation, select SNDS. Click on the “Configuration” tab. Click the green “+ Add Key” button. Please enter your fu...

The Reputation spam trap and phishing data can most readily be used to help diagnose list acquisition, list hygiene and list engagement issues for a particular sender, ip address, or list. Based on the total hit counts over time, along with the d...

Different spam trap networks will show different measurements, based upon the diversity and breadth of the trap addresses and domains that make up the network. Our data partners network is one of the most vast ever assembled, with over 25 million ...

Since our partners maintain a network of over 25 million mailboxes, they are able to provide us access to the metadata and details of their messages.

Our data partners manage all the associated domains and user accounts that receive messages into the trap domains and accounts. Messages sent into their systems are processed and aggregated according to sender identifiers such as IP address, Envel...

A pristine spam trap is an email account that is not previously known to have existed as a real user account. A grey spam trap (or recycled spam trap) is an account that has previously existed as a real user or real domain, but for the time frame ...

Pristine: If you’re hitting pristine traps this typically indicates you have a bad data partner; they are not providing legitimate addresses. You will want to work with that provider to fix it or find another. Grey: it is possible to have inactive...

This is the date indicating when our data partner began operating the domain as a spam trap, both for pristine and/or grey trap hits. Use this date in conjunction with the Account Type parameter.

We do not report this information to blocklists so as to damage your reputation. Think of the data as helping to prevent reputation issues from occurring. Having such a broad measure of spam traps allows for easy assessment and diagnosis into list...

We determine that an email address is a trap because it is owned by one of the partners in our trap network. Since one of our partners maintains the mailbox, we know that it does not currently belong to a human.

The phishing allowlist enables you to identify which IP addresses/DNS entries are actually legitimate. Many early customers of Reputation may seen a larger number of false-positive phishing attempts until their allowlist is built up over time. By ...