Playbook: List Hygiene
Improve your data quality and engagement by identifying and sending email to valid subscribers.
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Everest List Hygiene Playbook: Beginner
Playbook objective This playbook’s objective is to: Validate the target subscriber list for your next campaign. Before You Get Started If you are a new Everest customer with no prior relationship with Validity, complete onboarding to ensure y...
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Everest List Hygiene Playbook: Intermediate
Playbook objective This playbook’s objectives are to: Determine a list validation strategy Establish list validation baseline metrics Start identifying segments vulnerable to list decay If you are a new Everest customer with no prior relati...
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Everest List Hygiene Playbook: Advanced
Playbook objective This playbook’s objectives are to: Proactively validate email addresses by implementing single address validation at all points of collection using the Everest List Validation API. Expand your total addressable database by send...
