Playbook: Engagement
Act on engagement insights for important segments by customizing engagement pixels and integrating ESP data.
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Everest Engagement Playbook: Beginner
Playbook objective The playbook’s objective are to: Create and implement your Everest tracking pixel. Learn how to use Everest to identify and track engagement trends. Before You Get Started If you are a new Everest customer with no prior r...
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Everest Engagement Playbook: Intermediate
Playbook objective The playbook’s objectives are to: Create an engagement improvement plan. Set up multiple Everest tracking pixels to identify and track engagement trends for different brands, mail streams, and list segments. Before You Get S...
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Everest Engagement Playbook: Advanced
Playbook objective The playbook’s objectives are to: Implement and evaluate your engagement performance plan. Enhance your Everest tracking pixels and make the connection with your ESP data. Before You Get Started If you are a new Everest cus...
