The Certification program helps make sure your email is delivered to your subscribers’ inboxes. Getting and staying Certified positively influences inbox placement rates with major mailbox providers like Microsoft, Comcast, and more.
Below is a small collection of important resources to help you understand more about the Certification program, to get answers about compliance, and to successfully manage your account.
Certification training
- IP Certification: IP dashboard and trends overview (video)
- IP Certification: Daily Performance Report (DPR) overview (video)
Certification requirements and thresholds
- Certification Requirements
- What are the Certification compliance metrics and thresholds for IP Certification?
Microsoft's Sender Reputation Data (SRD)
Sender reputation
Customer success stories
- Tommy Bahama: Credits being Certified as contributing factor for near seamless transition to new ESP.
- Publishers Clearing House: Improved click-through rates by 6% that resulted in a 20% conversion lift in two months.
