What is a seed?
A seed is an email address at a specific mailbox provider (e.g. Gmail, Outlook.com, Comcast) that email marketers add to their mailing list. Seeds from multiple mailbox providers are called a seed list.
Why are seeds important?
Seeds are an important part of an email marketing program because they help email marketers understand if their email is seen by their subscribers. Without seeds, email marketers have no visibility into where their email lands. Properly seeding email campaigns to the Everest seed list enables you to:
- Learn whether emails:
- Went to the inbox
- Went to the spam folder
- Went missing
- Track deliverability at more than 140 mailbox providers worldwide
- Validate the configuration of your sending infrastructure
- Validate SPF, DKIM, and DMARC authentication
- Troubleshoot deliverability problems
Sending email to the Everest seed list arms you with important information you can use to improve your email program, reach more subscribers, and increase email revenue.
Download your Everest seed list
For information about how to download your Everest seed list, please read:
