A privacy policy gives subscribers information about your company's email program, including what you do with their email addresses.
As an example, Facebook has a good privacy policy.
By telling users what you will do with their emails through a privacy policy that is easy to access and understand, you can build trust with them and improve their customer experience. You must also remain compliant with any applicable email laws.
Requirements for creating or updating a privacy policy
The Certification program, along with laws regulating commercial email, requires that your privacy policy:
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Your company must have a valid privacy policy that is easily accessible on your website’s homepage.
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Your privacy policy includes a current physical address for your company. P.O. boxes areacceptable, although subscribers prefer street addresses. If your physical address is not present in your privacy policy, Validity requires that it be found either on the home page or the contact us page of your website.
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Your privacy policy must tell recipients about all personal information your business collects and how it might be shared.
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If you are a brand owned by a parent company, you must include the name of the parent company and your relationship with that entity in your privacy policy.
