Clear and conspicuous disclosure is a term used in the email industry to describe how a sender should communicate to subscribers at the point of collection about how their email address and personal information will be used.
Why do I need to offer a clear and conspicuous disclosure?
If subscribers know what type of email they will receive, how a sender got their email address, and how their email and personal information will be used, they will have a better experience with the mailing program and be less likely to complain about it. This, in turn, positively affects a sender's mailing and brand reputation.
What to do
At the point of collection, tell users (in plain, everyday language):
- What type of commercial or promotional email they will get from you
- Why their email address is being collected
- How you will share or rent their email addresses or personal Information
- Any consequences of sharing or renting their email addresses or personal information
- If you have gotten their email address through a relationship with another list owner