A security suspension of a Certified IP address is very important to resolve in order to regain full Certification benefits.
Certified IP addresses receive benefits such as:
- Improved deliverability to mailbox providers such Microsoft
- Unblocked images at Microsoft
- Bypassing critical spam filters
If a Certified IP address is suspended for a security compromise, it temporarily loses benefits. This may lead to a decrease in inbox placement and lower engagement with your email.
Resolving the cause of a security suspension related to a blocklisting not only allows an IP address to regain full benefits but it can also restore good performance at mailbox providers that use the blocklist due to an improved sending reputation.
When you are quick to resolve a security suspension then your Certification benefits are restored more quickly as well. Validity strives to remediate security suspensions as fast as possible so you can reach your subscribers successfully and maximize the return on your email investment.