FAQ: The Universal Feedback Loop (uFBL)

What is the Universal Feedback Loop (uFBL)?

• Receive aggregated insights from mailbox providers for free
• Upgrade to receive ARF reports that allow you to remove or suppress subscribers from your list who no longer wish to receive your email

How do I get a login for the uFBL?

New subscribers should navigate to the Universal Feedback Loop main page, select Sign Up and fill out the required information. If you are already subscribed to some or all of Validity’s hosted feedback loops, you can log into the Universal Feedback Loop with your existing credentials.

Can I manage my uFBL in Everest directly?

Yes, Everest customers can set up and manage uFBL subscriptions or view the enrollment report. The enrollment report is exclusive to Everest customers and provides visibility into the provider, total complaints tracked, and date last complaint was received. 

1. Navigate to My Everest > Apps & Integrations > Feedback Loops (FBL). 
2. Click Add Account
3. Click Sign up
4. Click Show Instructions to capture your unique Everest FBL email address:
   • {XXX+#}@fbl.everest.email
   • This is the email address where you will forward spam complaints.
5. Click Create Subscription to start the enrollment process.

Sign in (active subscription required)

1. Navigate to My Everest > Apps & Integrations > Feedback Loops (FBL). 
2. Click Settings
3. Click Sign in

Enrollment report (active subscription required)

What are the actions I can take within the uFBL platform?

After logging into the platform, you will land on the uFBL homepage:

Actions you can take include:

• Adjust account details 
  • Add new users to subscriptions
  • Add or change FBL email addresses
  • Set up ISPs and mailbox providers
• Create new or update existing FBL subscriptions
  • Set or adjust subscriptions by IP/CIDR or domain

Note: Signup using a DKIM domain is currently available for Comcast, Gandi, LaPoste, and SFR. 

Which providers are included on the Universal Feedback Loop? 

• List of all available complaint feedback loops (FBLs) 

Does the Universal Feedback Loop take into account senders who manage multiple subscriptions? 

• Pending activation: Waiting for approval on IP ownership via the confirmation email selected at setup.
• Disabled: By the postmaster or Validity. This status can also refer to a free uFBL subscription, which does not receive ARF reports.
• Paused: Sender has paused the subscription.
• Bounced: We tried sending the ARF report to the FBL address but ran into deliverability issues. The bounce message in the UI is generic. Reactivate the subscription and submit a support request if the issue recurs.
• Pending approval: Some postmasters prefer to review subscriptions before customers can start sending reports. Submit a support request if your subscription isn't approved within 2 weeks.

Where can I go for help or support?

If you have further questions or need support, please submit a support request.