When email annotations are implemented correctly, your logo appears with the email preview, along with any other specified annotations. However, your logo:
- Can only be viewed in the Gmail mobile app
- Only appears for emails landing in the Promotions tab
- Will not appear for Google Workspace users
Get started
- Ask your email service provider if they support the use of email annotations.
- They may not be able to put the code into the HTML head.
- The <script> tags may be stripped out of your email prior to sending.
- Get started with email annotations.
- Google has numerous resources available to help you set up, implement, and troubleshoot email annotations for Gmail.
- When you are on Gmail's Get Started web page, scroll down to the Preview your annotations section for the sample code. Within the sample code, look for the "logo": "https://www.gstatic.com..." text and replace the existing URL with your logo's URL using https to test what it will look like.
- Http will not work, it must be https.
- Use a .png or .jpg image format.
- You can also paste your HTML into the code window to experiment with different email annotations.
- Insert the email annotations code into a test email when ready.
- Best practices
- Be sure to modify the code as needed to fit your business needs relative to the email campaign being sent to your subscribers.
- Send a test email to a Gmail email address. Be sure the following account settings are enabled in your Gmail app.
- Images: Always show
- Conversation view: On
- Enable Bundling of Top Email: On
- Troubleshoot using Google's guidelines if the test is unsuccessful.
