The Everest Design & Content feature gives you the opportunity to see how your campaigns will render across multiple platforms including webmail, desktop, mobile, and tablet.
To use the Spam Test feature, use the navigation menu at left to go to Pre-Send, then Design & Content. Open the Pre-Flight Checks dropdown menu, then select Spam Tests.
From the Spam Tests screen, you can track your email’s likelihood of being marked as spam at different providers due to authentication issues, mailbox issues, filter issues, and blocklistings. Select the arrow icon to the right of a spam test for additional details on its performance.
To create a new Spam Test without design renders, select New Spam Test. (You will need to set up the SMTP Connector, located in Apps & Integrations, to use this feature.) Add your subject line, paste in the HTML from your email campaign, and select Create Test.
Shortly after sending, your Spam Test will appear in the Spam Tests table. Select the arrow icon to the right of your test to open a slideout for more details.
In the Overview widget, you can see the number of authentication issues, filter issues, mailbox provider issues, and blocklistings that Everest has recorded for your test. Everest also checks your test for best practices and sending infrastructure compliance.
The Authentication Check widget details SPF, DKIM, and DMARC performance. Everest notes whether each policy is valid or passing and provides notes on DNS lookups, DKIM signature, and DMARC policy.
The Mailbox Provider Results widget outlines the performance of your test at multiple providers, including inbox placement, spam placement, or missing tests; SPF, DKIM, and DMARC performance; and additional notes from the provider.
The Filter Results widget shows your performance at different filter companies, including inbox placement, spam placement, or missing tests; SPF, DKIM, and DMARC performance; and additional notes from the filter company. Some companies provide additional diagnostics, such as image to text ratios or tiny font detection.
Any IP addresses Everest detects when sending a spam test will be run against the Everest Blocklist Check. Results include the blocklist, the IP address listed, and its current status. Select a list in the Blocklist column to go to the website for that blocklist and learn more. You can also select Request Removal to go directly to the removal request form for that blocklist.
