Without seeing the domain distribution for a sender's subscriber base, many deliverability tools are set up to weight receiving mailbox providers equally. But assuming a sender has equal numbers of recipients at all providers isn't realistic.
When you upload a sample of your mailing list to the Seed List Optimizer, Everest analyzes where your mail is actually going. With visibility into which mailbox providers are represented in your mailing list, you can weight your seed list to reflect your subscribers, not a generic audience.
Please note:
- Everest does not store your mailing lists. They are discarded after the analysis is complete.
- The Seed List Optimizer only needs the qualified domain, so you can redact the ‘@’ symbol and anything to its left while still ensuring accuracy.
