This guide is for: Feedback Loops, Signal Spam, Microsoft SNDS, and Google Postmaster integrations.
Before you start on the Advanced Setup, be sure to complete the Basic Setup first. If you have any questions about setting up, visit the Everest Help Center or contact Validity Support at support@validity.com.
1. Feedback Loops (FBLs)
The Feedback Loops (FBL) integration accepts forwarded ESP complaint data or complaint data from the Universal Feedback Loop.
If your ESP cannot forward complaint data, sign up with the Universal Feedback Loop separately for the integration to work. Some FBL providers (e.g. Microsoft and Yahoo!) do not allow multiple forwarding addresses. If your ESP already set up FBLs for you, you cannot forward that complaint data from those FBL providers to Everest.
1. Log in to Everest
2. Navigate to My Everest and click Apps & Integrations
3. Locate the Feedback Loops (FBL) tile and click Add Account
5. Locate your unique complaint forwarding email address.
6. Contact your Email Service Provider and request they forward complaint data to this email address.
7. If you are already signed up with the Universal Feedback Loop service, click Sign In to log in to your account and change the email address to receive reports to your unique complaint forwarding address.
8. If you need to sign up for the Universal Feedback Loop service, click Sign Up to create an account. When prompted, enter your unique complaint forwarding address to receive reports.
- Links to other FBL providers are listed if needed or you can refer to the Validity Help Center for a list of available FBL providers.
View Complaint Feedback Loop data in Everest by navigating to Monitoring: Reputation. Locate the Complaints (Feedback Loops) tile at the bottom of the Overview page.
2. Signal Spam
Signal Spam is a French public-private partnership that allows users to report anything they consider to be spam in their email client or webmail in order to assign it to the public authority or the professional that will take the required action to combat the reported spam. A Signal Spam subscription is required.
Before setting up the Signal Spam integration, log in to Signal Spam and obtain your data download link. Your data download link looks like this:
https://www.signal-spam.fr/getstats?key=XXXXXXXXXXXXXXXXXX
Set up your integration:
1. Log in to Everest
2. Navigate to My Everest and click Apps & Integrations
3. Locate the Signal Spam tile and click Add Account
4. Click Add Key
5. Paste your data download link in the field provided
6. Click Add Key
7. Locate the Signal Spam Key to ensure it was added successfully
View Signal Spam data in Everest by navigating to Monitoring: Reputation. Locate the Signal Spam Complaints tile at the bottom of the Overview page.
3. Microsoft SNDS
Microsoft SNDS is a free service offered by Microsoft to monitor your sending reputation data for email sent to Hotmail and Outlook.com email addresses. A Microsoft SNDS account is required.
Obtain your SNDS key
You need the SNDS key to set up the integration. If you already set up SNDS data forwarding with your ESP, you cannot forward the data to Everest.
1. Login to your Microsoft SNDS account.
2. Within the SNDS dashboard, click View Data.
3. Click View or change your automated access settings.
4. Click Enable Automated Access
5. Copy the first URL listed.
- This is your SNDS key.
- You need this URL to complete the Everest integration as shown below.
Set up integration
1. Log in to Everest
2. Navigate to My Everest and click on Apps & Integrations
3. Locate the Microsoft SNDS tile and click on Add Account
4. Click Add Key
5. Enter or paste the SNDS key from your Microsoft SNDS account
6. Click Add Key
7. Repeat steps 4-6 for each SNDS account
- Many companies have only one SNDS account and one SNDS key
- Larger companies with multiple brands may have multiple SNDS accounts and multiple SNDS keys
8. Toggle the Visible to Child Accounts switch to “on” if you want the data visible to your child accounts. If you do not have child accounts, skip this step.
- This allows any of your child accounts to view SNDS data ONLY for IP addresses listed in their Monitoring Profiles.
View Microsoft SNDS data in Everest by navigating to Monitoring: Reputation. Locate the Microsoft SNDS tile at the bottom of the Overview page.
4. Google Postmaster Tools
Google Postmaster is a free service provided by Google to help senders monitor their sending reputation for email sent to Gmail domains. A Google Postmaster subscription is required.
Set up your Google Postmaster Account
Follow the steps Google provides in its Help Center to set up your Google Postmaster Account.
Give Everest rights to access your domain data
1. Login to Google Postmaster
2. Hover your mouse over a domain and click the ellipsis on the right.
3. Click Manage Users
4. Click Add + on the bottom-right
5. Enter the email address googlepmt@250ok.com in the Grant Access pop-up.
6. Click Next
7. Click Add Another to give Everest access to another domain or Done if finished.
After adding your domain and setting up the integration in Everest, it may take a few hours for Everest to start collecting data. Your domain will display a Pending Setup status until Everest starts to detect data.
Set up the integration in Everest
1. Log in to Everest
2. Navigate to My Everest and click Apps & Integrations
3. Locate the Google Postmaster Tools tile and click Add Account
4. Click Add Domain
5. Enter your domains, including any subdomains you are monitoring in Google Postmaster Tools.
6. Click on Add Domains
- After you add your domains, Everest verifies it has read access and backfills your historical performance data.
- First-time backfilling may take several hours.
- Your domains are verified successfully when you see a green check mark in the Verified column next to your domain.
View Google Postmaster Tools data in Everest by navigating to Monitoring: Reputation. Locate the Google Postmaster Tools tile at the bottom of the Overview page. Your data may take hours to backfill, so check later if you don’t see data immediately.
