Export a full list of recipients from the Mailjet system to use the Everest Seed List Optimizer
You will first need to export a full list of recipients from the Mailjet system by following the instructions below.
In Mailjet
1. Log in to Mailjet
- If you have multiple accounts, make sure you select the correct sub-account in Mailjet
2. Navigate to the Contacts>Contact Lists menu
a. Find the list you wish to export in your defined lists and click on the list name to enter the list itself.
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- From there, you can use the Export List feature.
- For further information, please refer to Mailjet’s instructions (select the CSV export format).
Set up the Everest seed list
In Everest
1. Log in to Everest
2. Navigate to In-flight> Inbox Placement>Manage Seed List
3. Locate the Region Selection on the left side of the page and select the regions you send email
- To ensure accurate seeding results, only select the regions to where you actually send email
- It is recommended to select “Global” for all senders as that region represents Gmail, Microsoft, Apple, and AOL.
8. Click Seed List Optimizer: Disabled
9. Click Upload List
10. Enter a Description
11. Click Choose File to upload your file
- Select the file you exported from Mailjet
12. Click Upload List
13. In the Seed List Optimizer section, click the details icon to view the results
14. Click Apply Weighting to apply seed weighting
Periodically check that seed weighting reflects the make-up of your list profile. As you add, suppress, or lose subscribers over time, adjusting the seed weighting helps ensure an accurate reflection of your inbox placement rates. For most senders, adjusting seed weighting by uploading your list as instructed above is easier. You can also adjust seed weighting manually by clicking on the Seed Weighting widget and entering in the new weight values next to each mailbox provider. Be sure the seed weighting total equals 100%.
15. Under the Download Seed List widget, select Actions at the top right of the widget.
16. Select Download: CSV
Upload the Everest seed list into Mailjet
The instructions below use a custom property called "seed" to identify the addresses on the Everest seed list. For additional information on Mailjet custom properties and segmentation, please read:
Modify the Everest seed list with a custom contact property
1. Open the Everest seed list file and add a new column with a column name seed
2. In each row under the seed column, for each seed address, set the value to yes
3. Save the Everest seed list file with your changes
In Mailjet
1. Log in to Mailjet
- If you have multiple accounts, make sure you first select the correct sub-account in Mailjet
2. Navigate to the Contacts>Contact Lists menu
3. From the Contact List Page, click on the Update button on top right corner to reveal the following screen:
3. Click the List source section, select Upload a file - CSV,TXT or RTF format and click Continue
4. Select your Everest CSV seed list file and click Continue
- If you used custom properties, the seed column you added to the Everest seed list automatically appears in the match properties.
5. Certify the list and click the Edit list button. The import should complete within a few minutes.
6. Send a test campaign to Everest using the seed list to ensure it is working properly.
- In order to send campaigns from Mailjet to the Everest seed list, you must use the matching ID body tag. Mailjet does not allow for custom x-headers.
- Use segmentation to determine when to send to the seed list.
