Data Glossary

What is a winning record?

When merging duplicate records together in DemandTools, the winning record is the record that remains in your CRM. The winning record is considered the most up to date and accurate record.

We are excited to announce the latest in customer training for the Everest Platform. Starting June 5, we will begin offering daily, 30-minute training sessions on the core modules of the Everest Platform detailed below. Led by our email experts, each of these short sessions will provide an overview of the module’s capabilities, allowing you to ask questions and ensuring you get the most from your Everest subscription. Whether you are new to Everest, or an experienced user who isn’t taking advantage of all it has to offer and would like to learn more, this training series is for you!

What is a winning record?

Turn your data into revenue

New Everest Training Series