QUESTION:
Can I create a master rule that scores a record higher if the billing state is NY or NJ? I tried "NY,NJ" but it did not work.
ANSWER:
Yes. To "OR" text values in a Master Rule condition use a "|" (pipe) symbol instead of a comma. In a where clause commas are translated to a pipe when "add condition" is selected, but since there is no "add condition" in rules the pipe symbol needs to be manually typed, e.g.:
Billing State = NY|NJ
Another option would be to have 2 separate conditions with the same score. e.g.:
Billing State = NY
Billing State = NJ
Since a record can only have one billing state value, this would do the same thing as officially "OR"ing the conditions.