After triggering, classifying and analyzing thousands of journeys, we have learned that brands rarely change their triggered journeys more often than once a year.
Some brands might update their content – colors, banners, images and copy – seasonally or to coincide with major campaigns or events, but not the underlying strategy governing the goal of each email, the number of emails in the series, or sequencing intervals.
However, if you would like to see a journey sooner, drop us a line at hi@mailcharts.com and we’ll prioritize the journey you need.
