The Value Comparison widget in Everest Certification helps you demonstrate your return on investment (ROI). Everest compares your Certified IP volume and inbox placement rate (IPR) to non-Certified IPs with similar reputation and sending metrics.
How it works
This data is compiled from a variety of Validity data sources for Certified and non-Certified customers.
To demonstrate your ROI, Everest estimates your revenue gained from Certification as a product of:
- Your estimated yearly volume based on your volume trends over the last 90 days
- Your inbox placement rate over the last 90 days
- Your revenue per message
Using a proprietary algorithm, we then compare your placement results to similar, non-Certified customers, called your cohort. These placement results help us determine how many additional messages you’re getting to the inbox versus similar non-Certified senders.
How do we figure out who’s in your cohort? We look at a range of metrics, which includes Sender Score and can include bounce rate, complaint rate, SRD, spam traps, and volume. A company must have similar numbers to you across all included metrics to qualify for comparison.
The better your sending metrics are, the more granular our comparisons get. For example, a sender with a Sender Score of 85 may be matched to one with a Sender Score of 89. But a sender with a Sender Score of 97 will not be matched to one with a Sender Score of 99.
Because we need sufficient Certified sending volume for a meaningful evaluation, the Certification Value Comparison widget looks at your volume only at the two largest mailbox providers that provide data to Certification.
I can’t generate a value comparison for my Certified IPs. Why?
There are several reasons why a given IP address may not generate a report.
- You may not have a cohort for your IP(s). If we can’t find a match among non-Certified senders, because your metrics aren’t close enough, we can’t generate a report.
- Your certified IP(s)may not have a Sender Score due to insufficient volume seen across a range of mailbox providers in order to generate a score. Sender Score is required to create a Certification Value Comparison report.
- If you’re newly Certified, you will need to have 90 days of data in Certification before a report can be created. Please try again then.
My estimated yearly volume seems off. Why?
Yearly volume at the two largest mailbox providers that provide data to Certification can only be estimated for IPs that have a cohort. If you have multiple Certified IPs, but only some have a cohort, only those IPs will be considered in your report.
I’m Certified, but I’m seeing a drop in my inbox placement rate compared to non-Certified senders. Why?
Most of the time, such a drop is temporary. If one or more of your IP addresses is suspended from the Certification program, for issues like blocklistings, exceeding a complaint threshold, or too many spam trap hits, you may see a drop in IPR until the issue is fixed. Not all such drops are linked to suspensions, but most are.
Learn what factors can affect your deliverability and how to address them: