It doesn't matter if you are a B2C or B2B sender, when you neglect good list hygiene practices, it negatively affects your email metrics and ultimately harms email revenue.
Symptoms of poor list hygiene include:
- Duplicate records and email addresses in your CRM
- Blocklistings
- Spam trap hits
- High complaint rates
- High unknown user rates
- High bounce rates
- Low inbox placement rates
- Low open rates
- Low click-through rates
- Decreased email revenue
- Ineffective lead, prospect, and customer email communications
